Friday, May 4, 2012
Invest Hong Kong (InvestHK) has used its recent assistance to Infiniti, Nissan Motor’s luxury car brand, while basing its global headquarters in the city, to highlight Hong Kong's favoured position as a preferred location for overseas multinationals.
With the establishment of Nissan Global Company Limited (NGL), Infiniti has become the latest of several international brands to take this step, according to InvestHK’s Director-General of Investment Promotion, Simon Galpin: "Hong Kong's diverse economic developments have attracted a range of multinationals to set up here, including Infiniti which has based their global functions in Hong Kong to take advantage of the city's gateway location to Mainland China and its international status."
Infiniti's new global headquarters will have about 100 staff. "As Infiniti grows its presence in the global luxury markets of North America, Europe, China and southeast Asia, we selected Hong Kong as the optimum location for our new global Infiniti headquarters,” said the Executive Vice President of Nissan Motor Co., Ltd., Andy Palmer. We are proud to be the only automaker that calls Hong Kong home."
Galpin added that, apart from big multinationals like Infiniti basing their global functions in Hong Kong, the city “is also attracting more 'micro' enterprises like restaurants, fashion stores, salons and more that want to leverage Hong Kong to get access to the China market as well as grab a share of the opportunities in Hong Kong fuelled by the inflow of visitors, particularly from the Mainland".
"This diversity of foreign direct investment into Hong Kong shows the uniqueness of our economy for all kinds of foreign companies and sets us apart from other Asian cities," he concluded.