Nissan Infiniti Locates Global HQ In Hong Kong
Friday, May 4, 2012
Invest Hong Kong (InvestHK) has used its recent assistance to Infiniti, Nissan
Motor’s luxury car brand, while basing its global headquarters in the city, to
highlight Hong Kong's favoured position as a preferred location for overseas
With the establishment of Nissan Global Company Limited (NGL), Infiniti has
become the latest of several international brands to take this step, according
to InvestHK’s Director-General of Investment Promotion, Simon Galpin:
"Hong Kong's diverse economic developments have attracted a range of multinationals
to set up here, including Infiniti which has based their global functions in
Hong Kong to take advantage of the city's gateway location to Mainland China
and its international status."
Infiniti's new global headquarters will have about 100 staff. "As Infiniti
grows its presence in the global luxury markets of North America, Europe, China
and southeast Asia, we selected Hong Kong as the optimum location for our new
global Infiniti headquarters,” said the Executive Vice President of Nissan
Motor Co., Ltd., Andy Palmer. We are proud to be the only automaker that calls
Hong Kong home."
Galpin added that, apart from big multinationals like Infiniti basing their
global functions in Hong Kong, the city “is also attracting more 'micro'
enterprises like restaurants, fashion stores, salons and more that want to leverage
Hong Kong to get access to the China market as well as grab a share of the opportunities
in Hong Kong fuelled by the inflow of visitors, particularly from the Mainland".
"This diversity of foreign direct investment into Hong Kong shows the
uniqueness of our economy for all kinds of foreign companies and sets us apart
from other Asian cities," he concluded.